CHESTER’S new theatre complex had heads turning yesterday as the huge sign bearing its name – Storyhouse – was hoisted into position.
Signage specialists IS Group, based in Flintshire, used an enormous crane to lift the logo onto the side of the former Odeon building.
The £37m cultural centre will house a new 800-seat theatre, cinema, library and cafe once it opens its doors in May.
The curtain is due to go up on the first production, musical The Beggar’s Opera, on May 11 and the performance has already sold out.
Alex Clifton, artistic director of Storyhouse, previously told the Leader he expected it to be a catalyst for cultural activity in the city.
He added: “The opportunity to open something with genuine cultural significance in a city you love is a monstrous privilege.”
The development is expected to “turbo charge” Chester's economy with experts estimating arts tourism could generate up to £16m per year.