Chester is set to receive a significant boost to its tourism budget after Marketing Cheshire, the organisation behind Visit Chester & Cheshire, successfully secured £100,000 of funding from VisitEngland.

The current 'Our family welcomes your family' campaign that recently launched, using local families and family run businesses sharing their favourite things about Cheshire with other UK families, will now be joined by a new 'Escape the Everyday' campaign.

This is also set to coincide with the completion of the new Northgate development, the opening of the Wildes Hotel on the city's historic Rows and the launch of the new indoor market.

It will also include promotion of the Jubilee celebrations around the city.

Chester and District Standard: A bustling Eastgate Street.A bustling Eastgate Street.

Organisers also say it will reinforce and complement the work carried out by Destination Chester, the economic network of tourism partners who have created city wide initiative like Spring Blooms, The Nest and Chester Moon.

Joe Manning, CEO Marketing Cheshire, said: "Chester’s tourism offering is fantastic and is absolutely competitive of some of the great European cities.

"Not only do we sit in one of the most architecturally interesting cities in the country, spanning through so many historical eras, including lots of Roman heritage - but we combine that with an excellent modern offering.

"We are nationally acclaimed for our food scene, we have one of the most independent high streets in the country and we are right on the banks of the Dee with all the varied watersports activity that offers."

"This funding will go directly to promoting our city’s tourism partners around the UK and it will support the recovery of our businesses while showcasing to a new audience the breadth of experience that Chester offers."

Chester and District Standard: Joe Manning, CEO of Marketing Cheshire who have secured the funding.Joe Manning, CEO of Marketing Cheshire who have secured the funding.

Andrew Stokes, director of VisitEngland, said: "VisitEngland is very pleased to be delivering this fund to support destinations locally as they align their activities to our national ‘Escape the Everyday’ campaign, encouraging more people to discover the fantastic array of tourism products on their doorstep and further afield."