A new small-group personal training facility is to open its doors on the ground floor of Chester's Moxy hotel on 1 May.

Its founders say that FACTR will be a "unique" antidote to unused gym memberships, with its focused on communal training to help users reach fitness goals with a "personalised training experience".

Local personal trainers, Rich Malpass and Christos Pyrgas created FACTR and will be joined by a team of expert coaches and an on-site physiotherapist to work closely with each member.

Chester and District Standard: FACTR say they want to bring a camaraderie to trainingFACTR say they want to bring a camaraderie to training

A spokesperson for the business said: "We recognised that there was a serious lack of support for gym goers in the commercial gym model. Members are essentially paying to rent a room full of fancy equipment without any real, long-term direction on how to use it to support their fitness goals.

"People are unsure of what programme to follow, have no idea how to work around (or prevent) injuries and receive no guidance on how to make the vital nutrition and lifestyle changes needed to support their ever-evolving goals.

"Most importantly, these gym memberships don’t provide any sense of community, camaraderie, or accountability, all proven to result in a more enjoyable and effective fitness journey."

The company say that their goal is to make functional fitness accessible to everybody.

"We specialise in delivering small group personal training sessions in a premium gym environment. Our groups are small enough to allow you that personalised, coaching experience, whilst benefitting from the fun of working out together.

"Humans are social animals, so it’s not surprising that we achieve more when we feel part of a community. Research has proven that training in small groups increases your likelihood of sticking to a programme and ultimately achieving lasting change."

Membership packages include a minimum of two small group training sessions and two conditioning focused bootcamps each week, as well access to the open gym, FACTR community events and the FACTR digital hub, a education platform filled with training tips, demonstrations and additional nutrition and and tailored lifestyle advice.

A 30 trial is available and all classes during the launch weekend (6-8 May) are free.

For more information visit: www.factr.co.uk.