A NEW dealership for the legendary motorcycle brand, Triumph, will open in Chester this month.

The new boutique dealership, which has been created in collaboration with Completely Motorbikes, will open on Thursday, September 22 at the Deva Business Park on Deeside. Owned by Rob Ayland, it will be the second Triumph dealership in Completely Motorbikes’ portfolio, which also includes Triumph North Wales.

Triumph, who celebrated their 120th year of motorcycle manufacture in 2022, employ around 2000 people worldwide and have for the last three decades been based in Hinckley, Leicestershire.

Completely Motorbikes is an official sponsor of the Bennetts British Superbike Championship and has a well-established track record in the region.

The launch is expected to create many new jobs in the area.

Chester and District Standard:

Devron Boulton, General Manager, Triumph UK & Ireland said: "We’re excited to open a dedicated showroom facility in Chester, creating an immersive experience for customers that will fully showcase our market leading motorcycles, products and services. With such an exciting line up of new motorcycles on offer, there’s every reason to pay Triumph Chester a visit."

Rob Ayland, Owner, Completely Motorcycles said: "We are tremendously proud to expand our Triumph portfolio with Triumph-Chester. In designing the new dealership, we have invested in many industry features including full showroom air conditioning that will ensure ultimate comfort for our customers.

"I am sure that James, Anna, Gary and the rest of the team will carry on the warm welcome from Abergele over to the Chester store. This is a generational opportunity that we look forward to welcoming you to."

The new dedicated dealership will be able to provide customers across Cheshire with high quality local support, service, and expertise as well as online service booking at: www.triumph-chester.co.uk.

Further recruitment for Triumph Chester is currently open via e-mail to sy@completelymotoring.co.uk.