A GLOBAL lingerie and swimwear brand will launch its first pop-up store showcasing its clothing collection in Chester.

Pour Moi is expanding its brick-and-mortar locations as the brand opens it pop-up store in the heart of the city today (Friday, November 11). Sales of the brand in Chester are up by 143 percent year on year and 98 percent on last November. Alongside the clothing collection, the store will also offer a selection of nightwear, sportswear and accessories (hats, scarves, socks and slippers).

The clothing range will include wardrobe staples, trend-forward pieces and partywear for the festive season. Collection highlights at the pop-up store include Pour Moi’s best-selling Bella Slinky dress, Wild Leopard Jumper (as recently seen on the Lorraine show) and the well-loved Alexa Jeans, all available from sizes 10 to 18. There is something for everyone no matter your size or shape, ensuring you feel your most fabulous.

Pour Moi’s pop-up store will focus on the lovers of high-street shopping and fans of Pour Moi who are attracted to fabulous designs at affordable prices. It will also give customers a positive, memorable experience by strengthening brands loyalty and educate customers with product offering.

Pour Moi will also be welcoming their first 20 customers into the pop-up store on Friday with a complimentary Pour Moi gift.