TRIBAL Society is celebrating the opening of its first store in Chester city centre.
The outlet, in the Grosvenor Shopping Centre, has replaced the Hugo Boss retail unit.
The fashion retailer launched its flagship store in Liverpool’s MetQuarter in 2021 and has just opened the doors to a second high street store on St Michael’s Row, in time to help Chester’s shoppers get well dressed this Christmas.
Being a mostly denim label, the range focuses on handcrafted denim fashion with a variety of washes to pick from.
The Tribal collection also includes premium T-shirts, hoodies, merino knitwear and children’s clothing.
A spokesman for the new store said: “We try to identify locations where we feel we can offer value to our customers.
"Luxury quality and customer service for a more affordable price is our main focus.
"We have created a really loyal customer base at our first store @metquarter Liverpool & hope to do the same @grosvenor Chester.”
Julie Webb, general manager of Grosvenor Shopping Centre, said: “We are delighted to welcome Tribal Society to the city.
"Overlooking the stunning Bridge Street, we know they will enjoy their new home in the heart of city centre shopping.”
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