CUSTOMERS of a series of hotel, including one in Chester, are set to benefit from the launch of loyalty app.

Castlebridge Hospitality have launched Lifestyle Concierge, aimed at rewarding its customers with specific events, offers and experiences. The firm is a privately-owned hotel management company that manages Hotel Indigo Chester, as well as Hotel Indigo Coventry, Hotel Indigo Bath, Hotel Indigo Stratford upon Avon, Holiday Inn Winchester, and Hilton Garden Inn Birmingham Airport.

Over the next few weeks, the app will feature offers from the six hotels, their restaurants, coffee lounges and spas, including The Forge at Hotel Indigo Chester. Customers can collect stamps each time they visit and earn rewards.

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Offers will change monthly and will include hotel discounts, free private room hire, arrival drink of choice on a customer's birthday, 15% off Monday to Thursdays, members only events/experience new menu tasting, 10% discount of pre-sale events, exclusive partner offers, a free bottle of wine with dinner and a complimentary coffee.

Jenna Dienn, director at Castlebridge Hospitality said: "We are excited to bring our communities together with the launch of our new loyalty app, available for all our hotels and restaurants."

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Scott Rankin, general manager of Hotel Indigo Chester added: "We're delighted to launch our first loyalty app which is down to the success of the loyalty scheme we have in place at The Forge in Chester. We look forward to launching this scheme to our valued customers."

• The scheme is available to anyone aged over 18 years of age. The Lifestyle Concierge app can be downloaded via the App Store or Google Play at umb.loyaltypro.co.uk/cbclub-download/

For more information, visit castlebridgehospitality.co.uk/lifestyle-concierge/