A Chester based marketing team have announced a trio of new appointments.

This move is aimed at strengthening Alcedo Care’s marketing team for their future growth.

Andrew Cara has been appointed as the graphic design manager, whereas Regina Copado and Jialin Zhou have been named digital marketing managers.

Mr Cara, originally from Southport, has nearly 20 years’ experience in Design Production & Installation, with a special focus on events, exhibitions and signage.

He will now be responsible for making sure the quality in the creation of all brand assets – both digital and physical is right.

He also plans to develop an extensive library of photography and videography of Alcedo's clients and staff.

Mr Cara has said: "I was attracted to Alcedo Care as I really admire and respect the company.

"They have ethos where ‘everybody matters’ and that is something I have not experienced in my career before."

Ms Copado, originally from Spain but now residing in Manchester, has an background in digital marketing.

At Alcedo, her role will include developing and implementing marketing strategies to ensure brand values reach a wider audience.

Talking about her new role, Ms Copado said: "I wanted to work for Alcedo Care as I love helping people.

"I volunteer within my community and the chance to work for a company that cares for vulnerable people, enriching their lives, was perfect.

"I know I will find fulfilment in this role, watching clients meet the right carer and experience a richer, more independent life."

Ms Zhou, who is from Wirral, previously worked in high technology and clinical research industries.

At Alcedo Care, her role will be to develop digital marketing strategies and deliver campaigns specifically for the company’s Live-In Care division.

Ms Zhou said: "My immediate objective is to use my digital experience and knowledge to help grow the Live-In Care division.

"Alcedo Care has a positive culture and the leadership team provides great support, so I can already visualise ample opportunities for personal career growth at the company."

Andy Boardman, managing director at Alcedo Care said: "With 22 branches across the North of England and Wales, and a strong portfolio of care services, it was the right time to expand our marketing team.

"With the appointment of Andy, Regina and Jialin, we can create and carry out targeted marketing campaigns that align with the company’s strategy, ultimately reaching new clients."