A MAJOR jewellery brand with its origins in Chester has won a prestigious industry award.

ChloBo has beaten tough competition to be named as the Retail Jewellers 'Brand of the Year'.

The award, presented at the Retail Jewellers Awards ceremony, recognizes ChloBo's significant contributions to the jewellery industry.

Known for its unique designs inspired by global travel and cultural influences, ChloBo has captivated customers with its distinctive aesthetic and bohemian commitment.

“This award means a lot to ChloBo and recognises just how hard myself and the team have worked over the years to get to this point.

“This award is not only for our amazing team but for all our customers, thank you to all who support ChloBo,” said Andi Lee, Managing Director at ChloBo.

ChloBo began life as a small bohemian brand inspired by the Indonesian island of Bali. Founder, Chloe Moss, turned a spare room into a workshop to produce bracelets and other accessories inspired by her three-month stay.

Founder and Creative Director, Chloe, said via social media: “I am beyond proud that ChloBo have won jewellery brand of the year at last night’s UK Jewellery Awards!

“This incredible achievement is a testament to the brand and our exceptional team - What a journey! A journey that began when I was just 22 years old! Heartfelt thanks to my team for their unwavering dedication and hard work, this success wouldn’t have been possible without you guys.

“Going head-to-head with industry giants like Pandora, Monica Vinader, and Thomas Sabo, Chlobo has truly made its mark! I’m left speechless and overwhelmed with gratitude and LOVE.”

Each of ChloBo’s piece are handmade in England, and collections range from delicate bracelets to statement necklaces, designed to be layered and personalised.

The Retail Jewellers Awards are highly regarded within the industry, celebrating brands and individuals who demonstrate excellence in retail, product development, and customer service.