LUXURY bookmaker Fitzdares has opened its latest Club location in Chester, its first in the North of England.

Fitzdares Club members will be able to indulge in the best food and drink, including the firm’s first Negroni honesty bar, while never missing a moment’s sporting action.

In collaboration with Oliver Brown, who hold the official top hat licence for Royal Ascot, and located on the city’s famous Eastgate, the Fitzdares Chester Club will be the go-to venue for all sports fans looking for a best-in-class, luxury experience.

CEO of Fitzdares, William Woodhams, said: “It’s been a hectic week for Fitzdares as we open our new Club in Chester, our first venture north of the Watford Gap. The Club will showcase the best live sport and includes a snooker table and our first Negroni honesty bar.

(Image: Fitzdares)

“We are excited to collaborate with Oliver Brown, who hold the official top hat licence for Royal Ascot, and share this fantastic space on Chester's iconic Eastgate.”

Fitzdares has also announced an extension of its sponsorship at Royal Windsor Racecourse with a three-year deal. The bookmaker now becomes the all-year-round sponsor of the track with Jumps racing returning to the Thameside venue on December 15 for the first time in 20 years – on which Woodhams commented:

“We’re also thrilled to announce that we have signed a three-year deal to continue our sponsorship at Royal Windsor Racecourse and their Sprint Series, meaning we will be Windsor's all-year-round sponsor.

“As part of this commitment, we have increased the space of our Club at Windsor by taking the Queen Mother's old dining room and have installed open fires to bring our space up to speed for the new Jumps season. We’re so excited for the return of Jumps racing to the track and think our Clubhouse is more than ready for what winter has in store!”

The new Clubs complement the Club in the Cotswolds at Naunton Downs, the home of Cheltenham Festival-winning trainer and Fitzdares ambassador Ben Pauling.